Sees Consulting is a business consulting firm started by Darla Sees. While she’s been consulting in human resources for a long time, she decided it was time to switch gears and work more on helping organizations with your assessment and strategy. She came to 360 Solutions to help her put together a professional, fun brand that would tell her message to prospective customers.
Brand Style Guide
It all starts with a consistent brand. We helped Darla come up with a logo that expresses her passion for helping people and pointing them in the right direction. The lighthouse symbolizes help through the storm. The compass elements included in the logo represent heading in the right direction. We kept the nautical theme going with a set of nautical colors and clean fonts that help her brand stand out.
Next, we helped Darla improve her web presence with a great website. Websites are the core of any marketing strategy. They’re your main office in the digital world. Darla wanted a domain that was easy to share with people so we chose sees.consulting. We used the same great colors and fonts defined in the brand style guide to keep her messaging consistent. The website also hosts other elements of Darla’s marketing strategy: her introductory video and podcast episode. Both were produced by 360 Solutions Marketing.
If a website is your organization’s main office, the video is your first introduction. Potential clients and customers want to get to know you. An introductory video is a great way to let people know what you’re all about before meeting you. Also, people are more likely to watch a video than ready a lengthy about page or bio. 360 Solutions Marketing excels at creating professional video for businesses just like yours.
A content strategy is crucial to help people find you online. For most people that means blogs, photos, and videos. Podcasting is quickly gaining traction as a popular way people learn about your brand. Darla appeared on our High Performance Leadership Podcast as a recognized expert. Our expert team makes sure you sound your best.
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